https://carolinemichaelis.com Caroline's Portfolio Fri, 11 Jan 2019 20:39:43 +0000 https://carolinemichaelis.com en https://carolinemichaelis.com/INFO-1 Sun, 30 Dec 2018 16:28:32 +0000 Caroline's Portfolio https://carolinemichaelis.com/INFO-1 ︎ I was born and raised on a farm in East Germany, that’s probably the reason why I am not afraid of eating anything and therefore loved living in China.(In case you’re wondering, I am not patient 0)Besides having loved my experience at saatchi&amp;saatchi Shanghai; I have started my journey into the big Ad world at Jung von Matt/Hamburg and then found my second home in London.In London I worked at Momentum Worldwide, and had some fun freelancing around town at RAPP, akqa, McCann, saatchi&amp;saatchi and many more...After that I was shaking up Dubai; which I have been doing for around 4 years at J. Walter Thompson/ Wunderman Thompson now VML and Havas for clients like; adidas, CocaCola, Sunsilk, Durex, Pizza Hut, Burger King, Veet, HSBC,.. and quite a few more.Currently I am calling the Netherlands my second home and work as a Creative Director at monks. - Amsterdam.︎︎︎Awards &amp; RecognitionsGrand Prix Dubai Lynx // The One Show // D&amp;AD Festival UK // Cannes Lion // Gerety Awards // Berlin Film Fest // Effie Award Dubai // Shortlist SeeItBeIt Dubai Lynx // Dubai Lynx Snapchat competition // Chip Shop Awards UK︎︎︎Get in touch with mecarolinemichaelis90@gmail.comor call me+31 6899 287 04 https://carolinemichaelis.com/Featured-Projects Sun, 30 Dec 2018 10:06:36 +0000 Caroline's Portfolio https://carolinemichaelis.com/Featured-Projects The Starting PointChapter I1937 — 2017 <img width="5225" height="3236" width_o="5225" height_o="3236" data-src="https://freight.cargo.site/t/original/i/0ba36916cbb4fa28c84298e1399e6ad970ff5b92d7615851a1cba7aa0dd288cd/f14.jpg" data-mid="31499883" border="0" src="https://freight.cargo.site/w/1000/i/0ba36916cbb4fa28c84298e1399e6ad970ff5b92d7615851a1cba7aa0dd288cd/f14.jpg" /> The Diversity of WorldsChapter V1937 — 2017 <img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/5557748ed90b680dbb5f73e25b995a9eddfae17811c3adb66dbce31877418353/f12.jpg" data-mid="31499882" border="0" src="https://freight.cargo.site/w/1000/i/5557748ed90b680dbb5f73e25b995a9eddfae17811c3adb66dbce31877418353/f12.jpg" /> Interstellar TravelChapter II1937 — 2017 <img width="4288" height="2656" width_o="4288" height_o="2656" data-src="https://freight.cargo.site/t/original/i/425a1a9811c0f99269ddd9fb7770bb665155404f291e31159748608914452c85/f4.jpg" data-mid="31499880" border="0" src="https://freight.cargo.site/w/1000/i/425a1a9811c0f99269ddd9fb7770bb665155404f291e31159748608914452c85/f4.jpg" /> Strange MankindsChapter VI1937 — 2017 <img width="5225" height="3236" width_o="5225" height_o="3236" data-src="https://freight.cargo.site/t/original/i/b388cfd20ce4d40b6632bc143ab944b1d8f2d15afc16cfc506d3a4e718930e56/f16.jpg" data-mid="31499884" border="0" src="https://freight.cargo.site/w/1000/i/b388cfd20ce4d40b6632bc143ab944b1d8f2d15afc16cfc506d3a4e718930e56/f16.jpg" /> Work Archive ︎ https://carolinemichaelis.com/Sunsilk Fri, 11 Jan 2019 20:39:43 +0000 Caroline's Portfolio https://carolinemichaelis.com/Sunsilk Sunsilk - Natural RechargeThe new Sunsilk Natural Recharge ensures that your hair stays smooth andfragrant for 24 hours,regardless of whatever you get up to in your day.To highlight this, we’re going to get young active aspiring females toconsider Sunsilk Natural Recharge, by showing them that it makes theirgreat hair last longer than whatever they get up to in their day.We produced the TVC for 2 markets (Middle East and North Africa &amp; South America) anddid 1 reshoot for the Philippines. Agency: J. Walter Thompson Dubai 2019Director: Sebastian Lopez https://carolinemichaelis.com/PIZZA-HUT-1 Wed, 02 Aug 2017 16:32:15 +0000 Caroline's Portfolio https://carolinemichaelis.com/PIZZA-HUT-1 Pizza Hut <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/152a14a546406f93e9c860d07cae1499efd623361c367fe5113e7dc84eec5dd1/Proactive_Idea_PizzaHut_Portfoliio.004.jpeg" data-mid="105216718" border="0" src="https://freight.cargo.site/w/1000/i/152a14a546406f93e9c860d07cae1499efd623361c367fe5113e7dc84eec5dd1/Proactive_Idea_PizzaHut_Portfoliio.004.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/340ff60b2fc28ca61d9abaf096eeb6e5a07862dd3fe72c4a739b5453fed0aac5/Proactive_Idea_PizzaHut_Portfoliio.002.jpeg" data-mid="105216690" border="0" src="https://freight.cargo.site/w/1000/i/340ff60b2fc28ca61d9abaf096eeb6e5a07862dd3fe72c4a739b5453fed0aac5/Proactive_Idea_PizzaHut_Portfoliio.002.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab883058b0e2b6642dc74e637c80473acdcb8de34b3bf74299a82e3ee874700e/Proactive_Idea_PizzaHut_Portfoliio.003.jpeg" data-mid="105216719" border="0" src="https://freight.cargo.site/w/1000/i/ab883058b0e2b6642dc74e637c80473acdcb8de34b3bf74299a82e3ee874700e/Proactive_Idea_PizzaHut_Portfoliio.003.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/453a00347a931b1db64badb75875f1ba3b70122af393052270f78a6e702c6064/Proactive_Idea_PizzaHut_Portfoliio.005.jpeg" data-mid="105216717" border="0" src="https://freight.cargo.site/w/1000/i/453a00347a931b1db64badb75875f1ba3b70122af393052270f78a6e702c6064/Proactive_Idea_PizzaHut_Portfoliio.005.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55edaec6062aa7d19b69e7739d7775d6072ea89c4167954f1b71f12d34c0d0ce/Proactive_Idea_PizzaHut_Portfoliio.006.jpeg" data-mid="105216716" border="0" src="https://freight.cargo.site/w/1000/i/55edaec6062aa7d19b69e7739d7775d6072ea89c4167954f1b71f12d34c0d0ce/Proactive_Idea_PizzaHut_Portfoliio.006.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/478b9d5ea45905b08177101211be080c8b4ef6f10b7f194b11b880fbd2103462/Proactive_Idea_PizzaHut_Portfoliio.007.jpeg" data-mid="105216715" border="0" src="https://freight.cargo.site/w/1000/i/478b9d5ea45905b08177101211be080c8b4ef6f10b7f194b11b880fbd2103462/Proactive_Idea_PizzaHut_Portfoliio.007.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e694e838ca4a3833527579cc13c0a7cb06fdb7482adbd6e5271d8476df95e9c/Proactive_Idea_PizzaHut_Portfoliio.008.jpeg" data-mid="105216714" border="0" src="https://freight.cargo.site/w/1000/i/3e694e838ca4a3833527579cc13c0a7cb06fdb7482adbd6e5271d8476df95e9c/Proactive_Idea_PizzaHut_Portfoliio.008.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d05930ae864245f61ad93fea44c81838e0c1b5d9c6d3c986746791c5a50413b5/Proactive_Idea_PizzaHut_Portfoliio.009.jpeg" data-mid="105216713" border="0" src="https://freight.cargo.site/w/1000/i/d05930ae864245f61ad93fea44c81838e0c1b5d9c6d3c986746791c5a50413b5/Proactive_Idea_PizzaHut_Portfoliio.009.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/120d27cc5c2b04a2080a38b34a6d20d15e26ebc22a2659bb53b03ef68d0105f0/Proactive_Idea_PizzaHut_Portfoliio.010.jpeg" data-mid="105216711" border="0" src="https://freight.cargo.site/w/1000/i/120d27cc5c2b04a2080a38b34a6d20d15e26ebc22a2659bb53b03ef68d0105f0/Proactive_Idea_PizzaHut_Portfoliio.010.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5ced4c15154d3fbf42e6ae0a484d3bdeef1e1ed5a51d79802ade07d65c6ad88/Proactive_Idea_PizzaHut_Portfoliio.011.jpeg" data-mid="105216710" border="0" src="https://freight.cargo.site/w/1000/i/c5ced4c15154d3fbf42e6ae0a484d3bdeef1e1ed5a51d79802ade07d65c6ad88/Proactive_Idea_PizzaHut_Portfoliio.011.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/210aa3a7851d97f5684b30ef77d801aefacbd1f5b73b752aab480fdb3b72f0fa/Proactive_Idea_PizzaHut_Portfoliio.012.jpeg" data-mid="105216709" border="0" src="https://freight.cargo.site/w/1000/i/210aa3a7851d97f5684b30ef77d801aefacbd1f5b73b752aab480fdb3b72f0fa/Proactive_Idea_PizzaHut_Portfoliio.012.jpeg" /> https://carolinemichaelis.com/Uguan-Mondelez-Int Wed, 17 Aug 2016 22:10:14 +0000 Caroline's Portfolio https://carolinemichaelis.com/Uguan-Mondelez-Int Parents’ absolute wish is to truly connect with their kids, so Uguan helped them do just that. By inspiring families to transform the snack packaging, we’re re-instigating fun and playful moments in-between generations. <img width="1200" height="4819" width_o="1200" height_o="4819" data-src="https://freight.cargo.site/t/original/i/ccf6ad24259f9de8a72b04a29096cbf5634e9fcf178ca14fea983346a57f090a/Uguan_Complete_Portfolio.png" data-mid="31499947" border="0" src="https://freight.cargo.site/w/1000/i/ccf6ad24259f9de8a72b04a29096cbf5634e9fcf178ca14fea983346a57f090a/Uguan_Complete_Portfolio.png" /> https://carolinemichaelis.com/Cenomi Fri, 25 Aug 2017 10:33:06 +0000 Caroline's Portfolio https://carolinemichaelis.com/Cenomi Cenomi - Enter New DimensionsIn rebranding as Cenomi, Fawaz Alhokair Group, Saudi Arabia’s biggest retail and mall holding company, required a consumer-facing 360°campaign to raise awareness of the new brand direction.Strategically leaning into the significant cultural and lifestyle changes in the Kingdom, we created “Enter New Dimensions” as its 360°campaign platform. The campaign film was shot mostly in the desert and focuses on the broadening of horizons of possibility.Utilizing Cenomi’s square iconography, the campaign communicates new portals of experience and wonder as embodied by the brand and its retail functions. We created both stills and social assets which express the same sentiment in a dynamic graphical format. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/66f67815e96c2e95a8ba2895ed28dbc66fc373951f6171b6a2615e50b9c6481b/cenomi-brand_2023_typography-behaviour_examples_16x9_02_v03-1.gif" data-mid="169554955" border="0" data-scale="58" src="https://freight.cargo.site/w/800/i/66f67815e96c2e95a8ba2895ed28dbc66fc373951f6171b6a2615e50b9c6481b/cenomi-brand_2023_typography-behaviour_examples_16x9_02_v03-1.gif" /> <img width="1020" height="574" width_o="1020" height_o="574" data-src="https://freight.cargo.site/t/original/i/abe3514d8116d5914c338afa62bc0e92c773dc8e6f0a86afdcf0bb2d14a56210/16x9-1.png" data-mid="169555070" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/abe3514d8116d5914c338afa62bc0e92c773dc8e6f0a86afdcf0bb2d14a56210/16x9-1.png" /> Agency: Monks Amsterdam 2022Director: Nina AalderingDOP: Douwe Hennink https://carolinemichaelis.com/Netflix Thu, 03 Sep 2015 00:21:25 +0000 Caroline's Portfolio https://carolinemichaelis.com/Netflix Netflix -&nbsp;Le Nuage NoirTo mark the highly anticipated arrival of Wednesday Season 2 in Europe, we partnered with Netflix to create a "big bang" marketing moment that disrupted the peak of the French summer. Moving beyond traditional advertising, we aimed to be culturally relevant by leaning into the show's dark, mysterious aesthetic to contrast against the bright, cherished summer season. Through two high-impact PR stunts, we literally and figuratively "clouded" the summer sun, turning a bright day into a tangible experience that mirrored the atmospheric tone of the series. We launched a colossal, dark cloud-shaped hot air balloon that drifted across the French countryside, blotting out the sun. The balloon served as a massive floating canvas, featuring clear branding, a catchy tagline, and a scannable QR code to drive viewers directly to the show’s return. <img width="800" height="480" width_o="800" height_o="480" data-src="https://freight.cargo.site/t/original/i/73ba7e658b5c0f8f3631146979c9c16e03763d5132cf9307da0a7cd3241fb387/8a13d9e0-1bec-4449-b7b2-742a9bdd129c-ezgif.com-optimize.gif" data-mid="243447044" border="0" src="https://freight.cargo.site/w/800/i/73ba7e658b5c0f8f3631146979c9c16e03763d5132cf9307da0a7cd3241fb387/8a13d9e0-1bec-4449-b7b2-742a9bdd129c-ezgif.com-optimize.gif" /> An even wilder approach here: It’s Raining… Wednesday Using localized rain induction technology via ModClima, we orchestrated an unusual weather phenomenon: raining on a sunny day in France. This "unconventional promotion" showered audiences with an unexpected experience, amplifying anticipation for the new season.<img width="800" height="480" width_o="800" height_o="480" data-src="https://freight.cargo.site/t/original/i/a1e4e67f656c2f46f0965511e97405316c906c9d831961461d6e7ebfe0f040ee/c409adbf-8ba1-4418-b28d-1c15a268185a-ezgif.com-optimize.gif" data-mid="243447008" border="0" src="https://freight.cargo.site/w/800/i/a1e4e67f656c2f46f0965511e97405316c906c9d831961461d6e7ebfe0f040ee/c409adbf-8ba1-4418-b28d-1c15a268185a-ezgif.com-optimize.gif" /> https://carolinemichaelis.com/UBER Fri, 05 Jun 2015 00:49:03 +0000 Caroline's Portfolio https://carolinemichaelis.com/UBER xxxxxxxx https://carolinemichaelis.com/MINI Wed, 26 Jul 2017 11:48:07 +0000 Caroline's Portfolio https://carolinemichaelis.com/MINI xxxxxxx