Adidas - Superstar Ravi
We created this unique collaboration as an effort to celebrate local restaurants that are beloved by communities in cities around the world.
Adidas has partnered up with Ravi Restaurant, a local family-owned Pakistani restaurant in Dubai that has been running for over four decades, to launch the Superstar Ravi sneakers.
-Stocks sold out in 15 minutes on the adidas online store
-The physical flagship store broke the record for the longest line seen in Dubai
-Shoes started being resold on aftermarket sites for over hundred times the original price
+32.3M social reach
+$6.7M PR Value
646M PR Reach
Most important of all, this little restaurant that’s almost as old as the city itself, became Dubai’s newest cultural phenomenon.
